You are to produce a review of the strategic situation of Kepak, the Essay

You are to produce a review of the strategic situation of Kepak, the Irish meat company, based on the provided case study Kepak and the future of the Irish beef industry - shew Examplesis of the organizations internal operating environment to identify the organizations strengths and weaknesses (Irish Fresh Meat Exporters, Ireland 1981).The firm should then select the strategies that build on the organizations strengths and crystalize its weaknesses in order to take advantage of the external opportunities and counter external threats. The final step would be to implement the strategies (Bell, Mcloughlin, Shelman, 12). The implied (Strengths, Weaknesses, Opportunities and Threats) SWOT analysis, however, is not entirely sufficient (United States Department of Agriculture Risk Management Agency, 2009). otherwise strategies need to be adapted as will be discussed in this paper.Kepaks contends inspired its CEO, backside Horgan, to formulate unused business strategies that will influ ence the firms resurface. Having realized its unfavorable business environment, Kepak adapted new business strategies that were sustainable.Kepaks business environment suffered threats because of external forces. The Irish beef industry consequently face up adverse economic constraints. These external forces endangered the integrity and profitability of the companys business. Kepak found itself competing against firms in markets with substantially lower costs structures. Policy makers began to undervalue the potential of the food and agribusiness sector.Another challenge in Kepaks business environment was the unpredictability in financial performance from year to year. thither were no listed companies, so access to capital was through borrowing or trading profits which is a very cash-hungry business. Kepak suffered from the swings and roundabouts of the beef market. It also suffered the inability to plan effectively for the future (Bell, Mcloughlin, Shelman 2-3)Kepaks competitive f orces deep down its business environment can be analyzed using The Porter Five Forces Model illustrated on the following page. It was developed by Michael E. Porter at the Harvard