Sales Performance Case Study Example | Topics and Well Written Essays - 1000 words

gross revenue Performance - Case Study ExampleKeeping the quality maintained it was necessary to take a step which leads to make the standardize space in market for the rat and though I displace the retail selling scathe of this product to 5.25. It isnt a big loss but a square-toed way to attract consumers to use this product.It wasnt a bad decision, as per my decision to lower down the legal injury for attracting more customers becomes true to the fact that sale price raised from 102.1 to 119.7, net income raised from 67.2 to 99.6 and stock price move up from 38.35 to 51.89.It was a nice and successful decision as at the end of grade the brand was known among customers and made its fix place in the market. except, as nobody is perfect, I mixed-up the advantage of consumers i.e., I forgot to fix the figure in a manner that consumers may get sincere allowance as well.It was the time to satisfy the consumers as well before they stop requesting for the brand. As alternatives for every(prenominal) product is available in the market and the vital source to keep the brand name in market is to keep the consumers in hand. Though, I made the decision to satisfy consumers this year sustaining the brand name. However, things were not stabling but unchanging the brand name was flourishing in the market with upraise of 2.9%. But unfortunately, from market efficiency to consumer satisfaction everything was lowering.I was still satisfied that my aim to make place in the market till new product introduces was on its advancing stage. But yet to manage the reckon and keep other resources satisfied. There I noticed that in deed of gaining name I illogical the direct sales force from 94 to 75.Part 3 The summary of year 3 death penaltyTo stabilize sales force before the product lance, a strong step has to be interpreted in order the brand name enhancement strategy dont get disturbed. For this, numbers of sales passel were hired, and different branches with the com pany name are opened.This step enhances the direct sales force from 75 to 114. A good margin was increased to sale of the product in many new locations publicizing the brand name. Opening of 5 drug stores, 22 chain drug stores, and introducing the brand product Allround in market place and convenience stores involves a large amount of money.I had overlooked the expenditure on hiring and showing out brand name all over which made me loss of 4.7 Million. Moreover, for the good sale I baron have given too much discount which made a big affect on stock price which lowers 7.29% and net income that lowers at the difference of 18.4%. I would have a nice budget plan.Part 4 The summary of year 4 performanceLoss of 4.7 million was not less, still when a new product has to be launched this year. Despite the fact that, loss is there, I decided to launch the new product Allround+ with minimum price, to all stores and sacrifice with the budget loss. Moreover, I planned to lessen the sales forc e a bit.This was the start of new product and though launched at minimal rate 4.85. It attracts the customers and collectable to the same discounts from the company consumption went fine this year. Net Income and stock price